Four reasons to attend a trade show
Meet decision-makers According to Exhibit Surveys, in 2010, 80% of trade show visitors had "the power to recommend or make final purchase decisions". In addition, 31% of visitors claimed that...
Making your trade show a success : After the trade show
After the trade show Follow-up is the key to success A successful trade show is not just about meeting with customers and leads: Ensure that each lead has been treated...
Making your trade show a success : During the trade show
During the trade show Details make the difference Your booth is a reflection of your company's image. Make sure it is organized! A storage area is very useful for concealing...
Making your trade show a success : Before the show
Before the show Create a budget and set goals Trade show participation is part of a company's overall strategy, as well as its marketing, sales and HR strategies. It is...